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#1. Glenn, an advertising expert, is faced with a critical decision he must choose between two entirely separate advertising campaignsone promoting a new line of pickup trucks and another focused on luxury sedans. He has limited resources and can only implement one campaign at this time. To make an informed decision, Glenn wants to directly compare the overall effectiveness of these two distinct campaigns on consumer interest and sales. Which type of experimental analysis would be most appropriate for Glenn to employ to determine which campaign to launch?
This question requires an understanding of different experimental designs used in behavior analysis A comparative analysis is specifically used to compare the effects of two or more independent variables in this case two different advertising campaigns on a dependent variable consumer interest and sales when these variables are distinct and not part of a single intervention package Glenn is choosing between two separate toplevel campaigns A parametric analysis would be conducted after choosing a campaign to determine the optimal intensity or dosage of a chosen independent variable eg how much to spend on ads for the truck campaign A component analysis involves breaking down a single complex intervention package into its individual components to determine the effect of each part which is not applicable here as the campaigns are separate A functional analysis is used to identify the maintaining variables functions of a problem behavior and is unrelated to comparing advertising campaigns
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