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Results

#1. Dr. Emily, a BCBA, recently launched a new advertising campaign for her clinic. To gather promotional material, she contacted several individuals who were former clients and successfully obtained a written testimonial from Mr. Rodriguez, who had completed services six months prior. Mr. Rodriguez happily provided a positive testimonial. Two months later, Mr. Rodriguez enrolls his younger child in Dr. Emily’s clinic for new ABA services. Considering this new development, what is the most appropriate action for Dr. Emily regarding Mr. Rodriguez’s testimonial?

Continue using the testimonial as it was obtained when Mr. Rodriguez was a former client, adding a note about his new status.

Reach out to Mr. Rodriguez to ask if he would like the testimonial removed, respecting his autonomy.

Immediately remove Mr. Rodriguez’s testimonial from all advertising, as he is now a current client.

Modify the testimonial to remove any identifying information and continue using it anonymously.

The BACB Professional and Ethical Compliance Code for Behavior Analysts explicitly prohibits soliciting or using testimonials from current clients or those in vulnerable positions While it was permissible to obtain the testimonial when Mr Rodriguez was a former client his enrollment of his child at the clinic reestablishes him as a current client or a current client stakeholder which falls under the same ethical consideration of a current professional relationship Therefore Dr Emily must immediately cease using his testimonial to comply with ethical guidelines The timing of when the testimonial was initially obtained or Mr Rodriguezs willingness to provide it does not override the current ethical obligation to refrain from using testimonials from current clients

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