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Results

#1. Samantha, a BCBA, is planning to advertise her ABA company at an upcoming conference. She wants to include client reviews to showcase the success of her services, which focus on teaching drawing skills using ABA principles. According to the BACB Professional and Ethical Compliance Code for Behavior Analysts, what is the most ethical and appropriate method for Samantha to obtain and use client reviews for her advertising materials?

Ask her current clients for written testimonials, as long as she has their signed consent.

Solicit testimonials from both current and former clients, clearly stating in her advertisements that the testimonials were solicited.

Solicit testimonials from former clients, and she is not required to disclose whether these testimonials were solicited or not.

Solicit testimonials from former clients, and prominently disclose in her advertisements that these testimonials were solicited.

The BACB Professional and Ethical Compliance Code for Behavior Analysts is very clear regarding testimonials Guideline 213 Behavior analysts must not solicit or use testimonials from current clients or directly or through agents from former clients who are vulnerable to undue influence Current clients are always considered vulnerable to undue influence due to the ongoing therapeutic relationship making it unethical to solicit testimonials from them Soliciting testimonials from former clients is permissible but if the testimonials were solicited by the behavior analyst this fact must be clearly disclosed This ensures transparency and avoids misleading potential clients Therefore soliciting testimonials from former clients and disclosing that they were solicited is the most ethical and compliant approach for Samantha

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